Development Performance and Strategy Organization in the World Auto Industry

The culmination of six years of research on how different manufacturing firms approach the development of new products, this book focuses on the impact of strategy, organization, & management on this critical component of business strategy. Product Development Performance concentrates on case studies from the world auto industry. Drawing on extensive research on twenty companies in Europe, North America, & Japan, the authors identify the strategies, practices & capabilities that create superior performance in lead time, engineering productivity, & total product quality. The authors also show how their findings apply to product development in a wide range of industries.