Contemporary Marketing (2002 Update Edition)

Boone and Kurtz's Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Now, we offer a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues. A correlation guide covers new information and provides new page references, providing reader-friendly cross-referencing to all ancillaries of Contemporary Marketing, 10/e .