Contemporary Business (The Dryden Press Series in Management)

Boone and Kurtz's Contemporary Business Brief Edition is packed-literally-with innovation, giving students up-close, hands-on experience with the dynamic world of business. Instead of just offering students a glimpse of the 21st century marketplace, this entirely new book provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues.Responding to the almost universal call for a shorter text that could be covered in one term, Boone and Kurtz have produced a cutting-edge book that is 28 percent shorter than Contemporary Business 10th Edition. All the features that have made Contemporary Business the world's most popular text-and the choice of more than 4 milion students-- are included in the new Brief Edition.